The Year in Review: Business Tech Lessons from 2024

12/12/2024

The past year has ushered in a wave of innovations and invaluable lessons that have enhanced the office technology landscape. From the advancement of print security practices to new printing technologies and procedures – businesses have been compelled to adapt and evolve in response to these changes.

Wondering what these highlights may have been? Here’s the tech topics we’ve been watching in 2024:

  1. Print Security Trends
  2. How Artificial Intelligence Is Transforming Offices
  3. Cutting-Edge Printing Technology
  4. Embracing Sustainability With Greener Printing Practices
  5. Personalized Marketing Materials Have Skyrocketed

The transformative impact of these developments has not only enhanced operational efficiency but also opened up new avenues for growth and competitiveness in the ever-evolving world of business. 


CASE STUDY: GFC & The Green Bay Packers – A Winning Partnership for Office Productivity 


Print Security Trends

Print security has been a hot topic in 2024. Office printers with cloud-based platforms have become quite common in recent years. These innovative systems should be set up with security in mind by changing the default password set by the manufacturer, disabling unused protocols and determining a firmware update plan that fits the organization.

In addition, we’ve seen increasing amounts of customers interested in learning more and implementing Zero Trust Printing practices. Businesses that have embraced these advancements are reaping the benefits of a more secure and efficient printing environment and we expect this trend to continue into the upcoming year. 


RELATED: What Is a Security Threat to Printers? 


How Artificial Intelligence Is Transforming Offices

Artificial Intelligence (AI) has truly revolutionized the modern office in 2024. From predictive maintenance for office equipment to AI-driven analytics that provide insights into workflow efficiency, the impact of AI is undeniable. Smart assistants are now commonplace in a variety of office workflows, helping to manage schedules, automate routine tasks and even provide customer support.

We’ve helped our customers navigate AI to enhance their Managed Print experience. This has included predictive analytics for Just-in-Time toner replacement, intelligent media handling for proper paper alignment, voice operations for the visually impaired and analyzing reports to maximize print fleet efficiency. 


RELATED: The Evolution of the Printer 


Cutting-Edge Printing Technology

Printing device manufacturers are constantly innovating to improve both office printing and commercial printing practices. That has definitely been the case for Gordon Flesch Company manufacturer-partners Canon, Ricoh and Lexmark.

Here’s a few highlights that may interest you:

  • Canon: We’ve seen commercial printers grow their operations and increase their profits with the Texas series of UV flatbed printers. With lightning-fast speed and precision, these models feature equipment dependability and printing quality for a winning combination.
  • Ricoh: Businesses with larger print runs have found the Pro 8400 series multi-function printer to be an asset for producing variable data on pre-printed shells, printing product manuals and other longer run print jobs. Perfect for school districts, universities, government print shops – as well as larger healthcare, financial and insurance companies.
  • Lexmark: The 9-Series includes all of the benefits of Lexmark’s A4 multi-function printing devices in an A3 size. The result is a new line of fully featured A3 devices that are easy to use, manage, and service. With an array of accessibility features, options and workflow software capabilities, this series will help enhance the productivity in a variety of business office environments.

And as a hint towards the future, we’re seeing some excellent office technology innovations in store from these three manufacturers, too! 

Embracing Sustainability With Green Printing Practices

Sustainability has been a major focus in 2024, with businesses increasingly adopting green printing practices. Eco-friendly ink and toner options are becoming more popular, reducing the environmental impact of printing. Moreover, printers designed to use less energy and produce less waste are now widely available, helping companies meet their sustainability goals.

Recycling programs for used cartridges and paper are also gaining traction, with many businesses participating in initiatives to reduce landfill waste. In fact, even toner packaging is often recyclable – just place the empty packaging in the same office recycling bin where you place cardboard boxes. These green practices not only benefit the environment but also enhance a company's reputation as a responsible and forward-thinking organization. 

Personalized Marketing Materials Have Skyrocketed

Advancements in printing technologies have made it possible to deliver highly personalized marketing materials, a trend that has skyrocketed in 2024. Businesses across all industries are leveraging these capabilities to create customized brochures, flyers and direct mail campaigns that speak directly to targeted individuals.

This level of personalization is proving to be highly effective in engaging customers and driving conversions. By using variable data printing, companies can tailor their messages and offers to specific segments, enhancing the overall customer experience and boosting brand loyalty.

Managing Your Printer Fleet and More

You may know Gordon Flesch Company (GFC) as the Managed Print experts. We are that! And a whole lot more. Did you know that our suite of business technologies includes leasing & financing solutions, Managed Voice (Unified Communications) and Managed IT services? Download your free copy of our handy infographic and take a look at how GFC can solve your toughest business challenges. 

GFC Means Business

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